The following article details the possible reasons that may cause an Editorial Hide in Apple Music and iTunes.
Types of Editorial Hides
Unlike other content-related issues, what Apple Music calls “Editorial hides”, cannot be fixed by redelivery or metadata update. Editorial Hides is the most serious type of content rejection from the channel, which is related to potential frauds and copyright issues. It can severely penalize your content distribution to this channel.
Content will be hidden using the reason Curated Artist when:
Content will be hidden using the reason Repeated Submissions if multiple copies of the same content and/or audio files are submitted with a slightly different title and/or artist.
Do not send duplicate versions of the same content (such as the same album with a rearranged tracklist, or near-identical greatest hits albums).
Content will be hidden using the reason Misleading if designed to mislead customers by mimicking popular content or search terms
As you can see, there can be some content that does not violate copyright law, but it can cause customer confusion and definitely, iTunes doesn’t accept this.
iTunes reviews accurately all the content delivered and takes really good care of its whole catalogue quality and variety, playlists included. Because of this, if iTunes decides to hide content, this is a final and serious decision that can penalize content delivery to the channel. Depending on the volume of hides applied to your content, it can lead to your whole catalogue takedown on this DSP.
Other types of Hides refers to clearly fraudulent content and are already included in our Anti Fraud policy: